The Bradley Effect

Something I heard on the BBC last week was all about the "Bradley Effect".



Bradley Effect: = tendency for white voters to tell interviewers or pollsters that they are undecided or likely to vote for a black candidate, but then actually vote for his white opponent.

[SOURCE: wikipedia.com]



Apparently, The Bradley Effect is named after the 2nd African-American mayor of an American city, Tom Bradley. Mr. Bradley lost the California governorship race in 1982 and 1986 to the same Caucasian opponent. Apparently the Bradley Effect may be putting Obama ahead of McCain in the polls…. if Obama was the same person but white, he would be heading for a landslide victory. Such is the world we live in.